Step into your consumer mindset for a moment. You’re online and you visit ABC’s company website. Why? You need information. You want to buy something. Or maybe you’ve never heard of them and want to figure out what they do. Who knows.
When you get to their website, it’s not working right for various reasons. It’s slow. It has broken links. It’s just not a good user experience. Now, what is your perception of ABC after visiting their site? [I'll pause here to give you a moment to think about this.]
And the correct answer is: You think their company sucks.
I recently stumbled across a bit of research by 1and1.com one of the larger hosting provider, that shows that most people just won’t forgive a faulty website. The report also says that 68 percent of Americans are more critical towards website errors today than they were five years ago.
Luckily, 1&1 asked what irks people the most. Here are the five biggest reason why your website may suck:
- It runs slow.
- Some pages load fast, some load slow
- Broken pages and links
- The URL isn’t working.
- Online orders aren’t processed
- There is NO mobile version for Smartphones or Tablets
Something that we know about mobile users is that they’re even more impatient than desktop users. This makes sense, right? Smartphone users are on-the-go. If you’re on your phone searching for information, you probably need it immediately.
Bottom line: Your website, mobile or not, better work or you risk losing customers.