As a follow-up to my last post this is what every small business owner really needs to implement:
- An internet marketing strategy that generates leads
- A website that captures leads
Sure it needs to look professional and project the brand. Yes it needs to have all products and services listed. But the goal must be to generate and capture leads. Even simple things like lacking a phone number or email link on a home page can lose a sale.
Make sure when choosing a web developer or internet marketer that they understand these guiding principles before they start. If not then you’re going to end up with a pretty website that contributes nothing to your bottom line.
If you are unsure as to how your website measures up give us a call for a FREE evaluation today at 952-479-1064